influencers

i guess i’ve lost track of what’s “trending” since 2016.

as we know it, trend tends to come and go. by its definition, trend is a fad, a craze, an enthusiasm for a certain activity, object, or attribution that spreads widely yet does not age very well. the thing that is “trending” would be so popular and ubiquitous but for a short amount of time. 

take a lesson from blackberry (the phone, not the yummy fruits that will make your bowel feels like hell). i remember when blackberry was a thing and BBM was a way to stay connected with friends and family. everyone was using it, teenage, parents, even your aunt. not having them making you feel like so outdated and lame. but then not long after that blackberry is gone. not because the manufacturer stop producing it, but because everyone ditched the blackberry and got an android or ios device instead. of which is understandable due to the lack of versatility of blackberry phones. so that how trend works.

not just in technology tho, trend also appears in fashion, music, film, and every media we could ever think of. and thanks to the internet and social media, fabricating a trend is never been easier.

and that’s where my concern come from. the rapid change of trend and the extent that people would go to follow it really worries me. and with this entry i will explain my thoughts about following trend and its impact on society.

as i say before, fabricating a trend or getting people to follow a particular trend is not that hard. that is because  the resources are abundant. there are tons of celebrities and influencers ready to alter people perspective for money and there are instagram, twitter, and youtube as a medium of which people already access on daily basis. two of those mixed with the emergence of new middle income in this era, boom, you’ve created a trend and people will follow it.

this condition are dangerous because when a big resourceful company would just hire a bunch of influencers to blast their product in social media, it would become trending topic, generate tons of likes and repost, and brainwash the consumers mind that those products were great and worth buying. or saying things like these products will change your like it change my life (even tho we all know that those influencers never used those particular products in their life). the consumer wouldn’t bother to take the quality or the necessity of the product into consideration. they might’ve blindly just buy those products because their favorite influencers say so and to be trendy and current. from that, the company would get richer and richer by selling low quality products or get that is a reality! and it’s just getting worse by that.

when money got involved that means this is serious.

i couldn’t care less about what’s currently hyped up by the  society or the media. i hate most of the celebrity on tv. i don’t listen to today top hits playlist. and i mock all of these influencers.